Downtown Woodland Revitalization
Photography by Noel Johnson - Click to enlarge.
"To educate, develop, and promote a welcoming environment respectful of the cultural, historic, and natural resources of Downtown Woodland."
Our committee is following the guidelines from a nationwide program called..."Main Street U.S.A." "Main Street" is a philosophy, and a proven comprehensive approach to downtown commercial district revitalization. This approach has been implemented in over 1,600 cities and towns in 40 states across the nation with the help of the National Main Street Center and statewide downtown revitalization programs.
Goal: - Provide effective leadership in downtown and increase involvement in the program.Chairperson: Tom Golik, President
Promotion creates excitement downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways "Main Street" encourages customer traffic. Promotion involves marketing and enticing image to shoppers, investors and visitors.
Goal - Market a unified, quality image of the business district as the center of activities, goods, and services to retailers, shopper, investors and tourists.Chairperson: Gwenda Hayes
Design enhances the attractiveness of the business district. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping, and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. Design improvements result in a reinvestment of public and private dollars to downtown.
Goal – Encourage visual improvements in Downtown through designs compatible with the overall goals of the City of Woodland and the Board of Directors of Downtown Woodland Revitalization.Chairperson: Joy Haasl
Economic Restructuring involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting used space for new uses, and sharpening the competitiveness of "Main Streets" traditional merchants are examples of economic restructuring activities.
Goal – Work to develop a market strategy that will result in an improved retail mix, a stronger tax base, increased investor confidence, and a stable role for the downtown as a major component of the city's economy.Chairperson: Dave Ripp
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